Aspect35

„A modern, cool logo with a touch of street style that, unlike other video production companies, doesn't feature film reels or cameras.“

aspect35 is a video and media production company based in Dresden. The name links the image format to 35 mm film.

At first we wondered whether it should be a pure wordmark or a fully abstract symbol. Neither felt right. Text alone lacks recognition, and a completely abstract symbol says nothing about what the team does. So we looked for a middle ground and developed an abstract figure in extreme perspective, showing a frame. You get a sense of what it's about without needing a camera in the picture. We wanted the brand to look cool, but not so unusual that it loses credibility.

The colour concept came from the client, and we picked it up and refined it. We paired it with a monospaced typeface that recalls timecodes.