PolarIQ

Polar iQ is a smart refrigeration and air-conditioning company based in Leipzig. In the beginning, everything ran on an AI-generated logo. As the company became more professional, the brand had to keep up.

The symbol is a P. Turned on its side, it becomes an iceberg. This makes the mark flexible, lying next to the wordmark or standing above it. The shape is deliberately simple but angular, reflecting the IQ in the name and the smart technology Polar iQ works with.

For the typeface we chose a modern, slightly angular type that matches the symbol. A deep indigo forms the base of the colour palette, complemented by a light ice blue and red as a warm counterpoint.