Chiemhome

„We didn't want a logo that looks like every other estate agent around Lake Chiemsee: no blue, no green, no sterile agency feel. Chiemhome should feel human, regional and a little different.“

Chiemhome is a new real-estate agency on Lake Chiemsee, with the ambition to come across as more credible and personal than the typical agents in the region. The brief for the brand was above all one thing: stand out clearly. No blue, no green like the competition — instead red as a distinctive colour of its own.

Logo, colour concept, typography and corporate stationery were developed with an eye for reduced, geometric forms and references to the region: mountains, lake, stone, without feeling too playful or too angular. It was also important that the brand works across all channels: on a business card just as much as a profile picture, a website header or a property brochure.

The typeface was deliberately kept simple: highly legible, sans-serif, easy to combine in Canva so Chiemhome can continue working with it themselves without complications. The result feels independent and professional, yet approachable and regional — not slick or classically agent-like.