Mr.Togi

Mr. Togi is one of the larger German YouTube channels about camping, motorhomes and tech. New videos with product tests, tutorials and gadgets for the road come out every week, and the channel now sells its own products too.

The old logo combined an avatar with a pointing finger. We kept the finger, as it was the most recognisable element, and reduced it to a single clear line. From that came a stacked version, a horizontal logo and a standalone symbol that still works as a tiny profile picture.

Most viewers are 45 plus, so legibility mattered most to us. For the typeface we started from Plus Jakarta Display and adapted it for the wordmark. A strong green and blue match the outdoor theme, with applications ranging from the channel banner to stickers.